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8.1 Technology Today


Jerome is able to use the Internet to select reliable sources for his research paper, but Charlie just copies large pieces of web pages and pastes them into his paper. Jerome has _____________ while Charlie does not.

  1. a functional perspective
  2. the knowledge gap
  3. e-readiness
  4. a digital divide

The ________ can be directly attributed to the digital divide, because differential ability to access the internet leads directly to a differential ability to use the knowledge found on the Internet.

  1. digital divide
  2. knowledge gap
  3. feminist perspective
  4. e-gap

The fact that your cell phone is using outdated technology within a year or two of purchase is an example of ____________.

  1. the conflict perspective
  2. conspicuous consumption
  3. media
  4. planned obsolescence

The history of technology began _________.

  1. in the early stages of human societies
  2. with the invention of the computer
  3. during the Renaissance
  4. during the nineteenth century

8.2 Media and Technology in Society


When it comes to technology, media, and society, which of the following is true?

  1. Media can influence technology, but not society.
  2. Technology created media, but society has nothing to do with these.
  3. Technology, media, and society are bound and cannot be separated.
  4. Society influences media but is not connected to technology.

If the U.S. Patent Office were to issue a patent for a new type of tomato that tastes like a jellybean, it would be issuing a _________ patent?

  1. utility patent
  2. plant patent
  3. design patent
  4. The U.S. Patent Office does not issue a patent for plants.

Which of the following is the primary component of the evolutionary model of technological change?

  1. Technology should not be subject to patenting.
  2. Technology and the media evolve together.
  3. Technology can be traced back to the early stages of human society.
  4. A breakthrough in one form of technology leads to a number of variations, and technological developments.

Which of the following is not a form of new media?

  1. The cable television program Yellowstone
  2. Wikipedia
  3. Snapchat
  4. A cooking blog written by Rachael Ray

Research regarding video game violence suggests that _________.

  1. boys who play violent video games become more aggressive, but girls do not
  2. girls who play violent video games become more aggressive, but boys do not
  3. violent video games have no connection to aggressive behavior
  4. violent video games lead to an increase in aggressive thought and behavior

Comic books, Wikipedia, MTV, and a commercial for Coca-Cola are all examples of:

  1. media
  2. symbolic interaction perspective
  3. e-readiness
  4. the digital divide

8.3 Global Implications of Media and Technology


When Japanese scientists develop a new vaccine for swine flu and offer that technology to U.S. pharmaceutical companies, __________ has taken place.

  1. media globalization
  2. technological diffusion
  3. monetizing
  4. planned obsolescence

In the mid-90s, the U.S. government grew concerned that Microsoft was a _______________, exercising disproportionate control over the available choices and prices of computers.

  1. monopoly
  2. conglomerate
  3. oligopoly
  4. technological globalization

The movie Babel featured an international cast and was filmed on location in various nations. When it screened in theaters worldwide, it introduced a number of ideas and philosophies about cross-cultural connections. This might be an example of:

  1. technology
  2. conglomerating
  3. symbolic interaction
  4. media globalization

Which of the following is not a risk of media globalization?

  1. The creation of cultural and ideological biases
  2. The creation of local monopolies
  3. The risk of cultural imperialism
  4. The loss of local culture

The government of __________ blocks citizens’ access to popular new media sites like Facebook, YouTube, and Twitter.

  1. China
  2. India
  3. Afghanistan
  4. Australia

8.4 Theoretical Perspectives on Media and Technology


A parent secretly monitoring the babysitter through the use of GPS, site blocker, and nanny cam is a good example of:

  1. the social construction of reality
  2. technophilia
  3. a neo-Luddite
  4. panoptic surveillance

The use of Facebook to create an online persona by only posting images that match your ideal self exemplifies the_____________ that can occur in forms of new media.

  1. social construction of reality
  2. cyberfeminism
  3. market segmentation
  4. referencing

_________ tend to be more pro-technology, while _______ view technology as a symbol of the coldness of modern life.

  1. Luddites; technophiles
  2. technophiles; Luddites
  3. cyberfeminists; technophiles
  4. liberal feminists; conflict theorists

When it comes to media and technology, a functionalist would focus on:

  1. the symbols created and reproduced by the media
  2. the association of technology and technological skill with men
  3. the way that various forms of media socialize users
  4. the digital divide between the technological haves and have-nots

When all media sources report a simplified version of the environmental impact of hydraulic fracturing, with no effort to convey the hard science and complicated statistical data behind the story, ___________ is probably occurring.

  1. gatekeeping
  2. the digital divide
  3. technophilia
  4. market segmentation
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