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Introduction to Business 2e

Working the Net

Introduction to Business 2eWorking the Net

Working the Net

  1. Visit Industry Week’s website at https://www.industryweek.com. Go to the Supply Chain section and choose an article from the results that describes how a company has used supply-chain management to improve customer satisfaction, performance, or profitability. Give a brief presentation to your class on your findings.
  2. What are some of the logistics problems facing firms that operate internationally? Visit the Logistics Management magazine website at https://www.logisticsmgmt.com, and see if you can find information about how firms manage global logistics. Summarize the results.
  3. Go to https://www.woot.com. Why do you think that this e-retailer has such a strong position in the market?
  4. A competitive advantage of the internet is the ability to comparison-shop like never before. To compare brands, features, and prices of products, go to two of these sites: https://www.pricegrabber.com https://www.overstock.com, https://www.smartbargains.com, https://www.bluefly.com, or https://www.shopzilla.com. Which is the easiest site to use? The most difficult? Which site provides the most information?
  5. The Zenith Media site at https://www.zenithmedia.com is a good place to find links to internet resources on advertising. Research the leading brands listed on the site. Pick three of the company sites listed, and review them using the concepts in this chapter.
  6. Go to the Sales and Marketing magazine site at https://www.salesandmarketing.com. Read several of the free recent articles from the magazine as well as online exclusives, and prepare a brief report on current trends in one of the following topics: sales strategies, marketing strategies, customer relationships, or training. Also check out their podcast. What is your opinion of this podcast?
  7. Entrepreneurs and small businesses don’t always have big sales promotion budgets. Learn more about the strategy of guerrilla marketing at https://www.investopedia.com/terms/g/guerrilla-marketing.asp and https://sendpulse.com/support/glossary/guerrilla-marketing. After exploring the sites, explain the concept of guerrilla marketing in your own words. Then list five ideas or tips that appeal to you, and summarize why they are good marketing strategies.
  8. Press releases are a way to get free publicity for your company and products. Visit the following site to learn how to write a press release: https://www.contentgrip.com/how-to-write-a-press-release-examples/. Was this helpful, and why? Develop a short “how-to” guide on press releases for your classmates. Then write a press release that announces the opening of your new health food restaurant, Zen Foods, located just two blocks from campus.
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