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Introduction to Business 2e

Working the Net

Introduction to Business 2eWorking the Net

Working the Net

  1. You are considering starting a job with a multi-level marketing company. Do research to get information about this type of work. You might consider resources such as https://ismelguerrero.com/blog/mlm-companies/ or https://moneymasterpiece.com/multi-level-marketing/. Find two potential firms that interest you and compare and contrast their approach, compensation, and benefits. Summarize your findings.
  2. Visit Viola Marketing at https://violamarketingblog.wordpress.com/2025/01/30/do-you-know-what-your-vals-type-is/ and read about the VALS survey. Consider how marketers might use it and what value it brings. Then take the survey to find out which psychographic segment you’re in. Do you agree or disagree with the results? Why or why not?
  3. How good was the marketing strategy you developed in Question 2 of Preparing for Tomorrow’s Workplace? Using advice from the Grow Your Business section of Entrepreneur on How to Create a Marketing Plan (https://www.entrepreneur.com/growing-a-business/how-to-create-a-marketing-plan-entrepreneurcom/43018), revisit your marketing strategy for the business you selected, and revise the plan accordingly. What did you overlook? (If you didn’t do this exercise, pick one of the businesses and draft a marketing strategy using online resources to guide you.)
  4. Visit an online retailer such as Amazon.com (https://www.amazon.com), Wayfair (https://www.wayfair.com), or cvs.com (https://www.cvs.com/). At the site, try to identify examples of leader pricing, bundling, odd-even pricing, and other pricing strategies. Do online retailers have different pricing considerations than brick-and-mortar or traditional retailers? Explain.
  5. Do a search for online auctions for a product you are interested in buying. Visit several auctions, and get an idea of how the product is priced. How do these prices compare with the price you might find in a local store? What pricing advantages or disadvantages do companies face in selling their products through online auctions? How do online auctions affect the pricing strategies of other companies? Why?
  6. Pick a new consumer electronic product such as a fitness ring or the latest GoPro camera. Then go to shopping bot https://shop.app/. Compare prices, information, and ease-of-use of the site. Report your findings to the class.
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