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Introduction to Anthropology

2.3 Ethnography and Ethnology

Introduction to Anthropology2.3 Ethnography and Ethnology

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Table of contents
  1. Preface
  2. 1 What Is Anthropology?
    1. Introduction
    2. 1.1 The Study of Humanity, or "Anthropology Is Vast"
    3. 1.2 The Four-Field Approach: Four Approaches within the Guiding Narrative
    4. 1.3 Overcoming Ethnocentrism
    5. 1.4 Western Bias in Our Assumptions about Humanity
    6. 1.5 Holism, Anthropology’s Distinctive Approach
    7. 1.6 Cross-Cultural Comparison and Cultural Relativism
    8. 1.7 Reaching for an Insider’s Point of View
    9. Key Terms
    10. Summary
    11. Critical Thinking Questions
    12. Bibliography
  3. 2 Methods: Cultural and Archaeological
    1. Introduction
    2. 2.1 Archaeological Research Methods
    3. 2.2 Conservation and Naturalism
    4. 2.3 Ethnography and Ethnology
    5. 2.4 Participant Observation and Interviewing
    6. 2.5 Quantitative and Qualitative Analysis
    7. 2.6 Collections
    8. Key Terms
    9. Summary
    10. Critical Thinking Questions
    11. Bibliography
  4. 3 Culture Concept Theory: Theories of Cultural Change
    1. Introduction
    2. 3.1 The Homeyness of Culture
    3. 3.2 The Winkiness of Culture
    4. 3.3 The Elements of Culture
    5. 3.4 The Aggregates of Culture
    6. 3.5 Modes of Cultural Analysis
    7. 3.6 The Paradoxes of Culture
    8. Key Terms
    9. Summary
    10. Critical Thinking Questions
    11. Bibliography
  5. 4 Biological Evolution and Early Human Evidence
    1. Introduction
    2. 4.1 What Is Biological Anthropology?
    3. 4.2 What’s in a Name? The Science of Taxonomy
    4. 4.3 It’s All in the Genes! The Foundation of Evolution
    5. 4.4 Evolution in Action: Past and Present
    6. 4.5 What Is a Primate?
    7. 4.6 Origin of and Classification of Primates
    8. 4.7 Our Ancient Past: The Earliest Hominins
    9. Key Terms
    10. Summary
    11. Critical Thinking Questions
    12. Bibliography
  6. 5 The Genus Homo and the Emergence of Us
    1. Introduction
    2. 5.1 Defining the Genus Homo
    3. 5.2 Tools and Brains: Homo habilis, Homo ergaster, and Homo erectus
    4. 5.3 The Emergence of Us: The Archaic Homo
    5. 5.4 Tracking Genomes: Our Human Story Unfolds
    6. Key Terms
    7. Summary
    8. Critical Thinking Questions
    9. Bibliography
  7. 6 Language and Communication
    1. Introduction
    2. 6.1 The Emergence and Development of Language
    3. 6.2 Language and the Mind
    4. 6.3 Language, Community, and Culture
    5. 6.4 Performativity and Ritual
    6. 6.5 Language and Power
    7. Key Terms
    8. Summary
    9. Critical Thinking Questions
    10. Bibliography
  8. 7 Work, Life, and Value: Economic Anthropology
    1. Introduction
    2. 7.1 Economies: Two Ways to Study Them
    3. 7.2 Modes of Subsistence
    4. 7.3 Gathering and Hunting
    5. 7.4 Pastoralism
    6. 7.5 Plant Cultivation: Horticulture and Agriculture
    7. 7.6 Exchange, Value, and Consumption
    8. 7.7 Industrialism and Postmodernity
    9. Key Terms
    10. Summary
    11. Critical Thinking Questions
    12. Bibliography
  9. 8 Authority, Decisions, and Power: Political Anthropology
    1. Introduction
    2. 8.1 Colonialism and the Categorization of Political Systems
    3. 8.2 Acephalous Societies: Bands and Tribes
    4. 8.3 Centralized Societies: Chiefdoms and States
    5. 8.4 Modern Nation-States
    6. 8.5 Resistance, Revolution, and Social Movements
    7. Key Terms
    8. Summary
    9. Critical Thinking Questions
    10. Bibliography
  10. 9 Social Inequalities
    1. Introduction
    2. 9.1 Theories of Inequity and Inequality
    3. 9.2 Systems of Inequality
    4. 9.3 Intersections of Inequality
    5. 9.4 Studying In: Addressing Inequities within Anthropology
    6. Key Terms
    7. Critical Thinking Questions
    8. Bibliography
  11. 10 The Global Impact of Human Migration
    1. Introduction
    2. 10.1 Peopling of the World
    3. 10.2 Early Global Movements and Cultural Hybridity
    4. 10.3 Peasantry and Urbanization
    5. 10.4 Inequality along the Margins
    6. Key Terms
    7. Summary
    8. Critical Thinking Questions
    9. Bibliography
  12. 11 Forming Family through Kinship
    1. Introduction
    2. 11.1 What Is Kinship?
    3. 11.2 Defining Family and Household
    4. 11.3 Reckoning Kinship across Cultures
    5. 11.4 Marriage and Families across Cultures
    6. Key Terms
    7. Summary
    8. Critical Thinking Questions
    9. Bibliography
  13. 12 Gender and Sexuality
    1. Introduction
    2. 12.1 Sex, Gender, and Sexuality in Anthropology
    3. 12.2 Performing Gender Categories
    4. 12.3 The Power of Gender: Patriarchy and Matriarchy
    5. 12.4 Sexuality and Queer Anthropology
    6. Key Terms
    7. Summary
    8. Critical Thinking Questions
    9. Bibliography
  14. 13 Religion and Culture
    1. Introduction
    2. 13.1 What Is Religion?
    3. 13.2 Symbolic and Sacred Space
    4. 13.3 Myth and Religious Doctrine
    5. 13.4 Rituals of Transition and Conformity
    6. 13.5 Other Forms of Religious Practice
    7. Key Terms
    8. Summary
    9. Critical Thinking Questions
    10. Bibliography
  15. 14 Anthropology of Food
    1. Introduction
    2. 14.1 Food as a Material Artifact
    3. 14.2 A Biocultural Approach to Food
    4. 14.3 Food and Cultural Identity
    5. 14.4 The Globalization of Food
    6. Key Terms
    7. Summary
    8. Critical Thinking Questions
    9. Bibliography
  16. 15 Anthropology of Media
    1. Introduction
    2. 15.1 Putting the Mass into Media
    3. 15.2 Putting Culture into Media Studies
    4. 15.3 Visual Anthropology and Ethnographic Film
    5. 15.4 Photography, Representation, and Memory
    6. 15.5 News Media, the Public Sphere, and Nationalism
    7. 15.6 Community, Development, and Broadcast Media
    8. 15.7 Broadcasting Modernity and National Identity
    9. 15.8 Digital Media, New Socialities
    10. Key Terms
    11. Summary
    12. Critical Thinking Questions
    13. Bibliography
  17. 16 Art, Music, and Sport
    1. Introduction
    2. 16.1 Anthropology of the Arts
    3. 16.2 Anthropology of Music
    4. 16.3 An Anthropological View of Sport throughout Time
    5. 16.4 Anthropology, Representation, and Performance
    6. Key Terms
    7. Summary
    8. Critical Thinking Questions
    9. Bibliography
  18. 17 Medical Anthropology
    1. Introduction
    2. 17.1 What Is Medical Anthropology?
    3. 17.2 Ethnomedicine
    4. 17.3 Theories and Methods
    5. 17.4 Applied Medical Anthropology
    6. Key Terms
    7. Summary
    8. Critical Thinking Questions
    9. Bibliography
  19. 18 Human-Animal Relationship
    1. Introduction
    2. 18.1 Humans and Animals
    3. 18.2 Animals and Subsistence
    4. 18.3 Symbolism and Meaning of Animals
    5. 18.4 Pet-Keeping
    6. 18.5 Animal Industries and the Animal Trade
    7. Key Terms
    8. Summary
    9. Critical Thinking Questions
    10. Bibliography
  20. 19 Indigenous Anthropology
    1. Introduction
    2. 19.1 Indigenous Peoples
    3. 19.2 Colonization and Anthropology
    4. 19.3 Indigenous Agency and Rights
    5. 19.4 Applied and Public Anthropology and Indigenous Peoples
    6. Key Terms
    7. Summary
    8. Critical Thinking Questions
    9. Bibliography
  21. 20 Anthropology on the Ground
    1. Introduction
    2. 20.1 Our Challenging World Today
    3. 20.2 Why Anthropology Matters
    4. 20.3 What Anthropologists Can Do
    5. Key Terms
    6. Summary
    7. Critical Thinking Questions
    8. Bibliography
  22. Index

Learning Outcomes

By the end of this chapter, you will be able to:

  • Identify early anthropological practices pertaining to ethnography.
  • Define ethnology and provide examples of how it is used in anthropology.
  • Describe efforts to achieve multiple perspectives in anthropological research.
  • Define feminist anthropology and describe its aims.

The Development of Ethnography and Ethnology

As discussed in What is Anthropology? ethnography is a method used by cultural anthropologists to create a description of a culture or society. Ethnographers gather and utilize information from many sources, such as fieldwork, museum collections, government records, and archaeological data. In the 19th century, a form of ethnography developed that was called armchair anthropology, in which theories about human societies and human behaviors were proposed solely based on secondhand information. Lewis Henry Morgan is a well-known practitioner of this type of research. The content of his most famous publication, League of the Ho-dé-no-sau-nee, or Iroquois (1851), was gathered primarily from other books he read. Morgan did meet with Native peoples at various times in his career, but he did not conduct ethnographic research among the Iroquois before writing League of the Ho-dé-no-sau-nee, or Iroquois.

In the later 19th century, numerous anthropologists and other scholars undertook research projects with hundreds of tribes throughout the Americas, many of them by then living solely on federal reservations. Many of these researchers were influenced by Columbia University professor Franz Boas, a German scientist who was originally trained as a physicist but became most famous as an anthropologist. Boas insisted that scholars obtain ethnographical information directly from the peoples they aimed to write about, rather than collecting information from other published sources. Boas quickly established himself as a leader in the field of anthropology and eventually took an associate role at the federal Bureau of American Ethnology.

Portrait of Franz Boas in 1915. Image is black and white. Boas sits upright and smiles without showing his teeth.
Figure 2.9 Franz Boas is credited with establishing the standards of field research that became the foundation of contemporary anthropological practices. Here he is in 1915, 57 years old. (credit: “Franz Boas” by Canadian Museum of History/Wikimedia Commons, Public Domain)

Boas advocated for and published in all four fields of anthropology and asked many key questions in his scholarship. In his 1907 essay “Anthropology,” Boas identified two basic questions for anthropologists: “Why are the tribes and nations of the world different, and how have the present differences developed?” (Boas [1974] 1982, 269). Boas was responsible for hiring scholars and sending them out into the field to collect information about various Indigenous peoples. His standards of field research became the foundation of the contemporary science of anthropology.

One area of interest for early anthropologists was the similarities and differences between various Indigenous societies. This interest in comparison led to a branch of anthropology called ethnology, which is a cross-cultural comparison of different groups. In early anthropology, ethnology’s aim was to understand how various Indigenous societies were related to one another. This included the relations among language dialects, dress, and appearance and to what degree and in what direction various tribes had migrated from one location to another. Early anthropologists explored these questions with the hope of tracking changes in tribal cultures. Another leading concern was how Native peoples initially got to the Americas. Anthropologists have used the practices of ethnology to establish relationships and shared cultural elements that help illuminate migration patterns of peoples from the “old” to the “new” world. Ethnology is still a common practice in linguistics, archaeology, and biological anthropology.

Some additional uses of ethnology are fused with archaeological methods and analysis. Ethnoarchaeology is a form of archaeology in which, following methods largely created by American archaeologist Lewis Binford, archaeologists access ethnographic information about recent or existing human cultures to draw conclusions about human cultures in the archaeological past. In Binford’s 1978 study Nunamiut Ethnoarchaeology, he draws comparisons between the ways in which contemporary Indigenous peoples disposed of animal remains and the evidence observed in Nunamiut refuse sites. These comparisons inform a model that is used to understand more about how Indigenous peoples’ ancestors may have disposed of remains in the past. Such models are not perfect, but many Indigenous cultures have maintained aspects of their culture to the present day.

Perspective and Interpretation in Ethnography

Ethnography is still commonly used by cultural anthropologists. Practitioners today consult multiple informants during their research in order to gather a variety of perspectives on a culture or society. No one person has a full or authoritative view of their own culture; multiple viewpoints are essential to a full description. Many early anthropological studies only invited male perspectives, introducing a male bias into the resulting ethnographies. Now, anthropologists deliberately seek varied perspectives, consulting people of different genders and ages and who occupy different roles.

Anthropologists can introduce significant bias into an ethnography. The most challenging aspect of fieldwork in cultural anthropology is to observe and study another culture without bias. Having an ethnocentric or etic perspective means someone is judging a culture according to the standards of their own culture and belief system. To observe a culture from the perspective of the people being researched is to have an emic perspective. For anthropologists to be effective researchers, they must be able to observe and gather data from unbiased and emic perspectives. In addition, an anthropologist’s interpretation of the information gathered can significantly alter their research findings. Earlier anthropologists were primarily male and White, so their findings were based on interpretations made through these lenses. Feminist anthropology attempts to address this male bias. Feminist anthropology is recognized as having begun as early as the 1850s, with attempts made (by male anthropologist) to include more information on women in their ethnographic research. In the 1920s, female anthropologists such as Zora Neale Hurston and Ruth Benedict began publishing in the field, but not until the 1928 publication of Margaret Mead’s Coming of Age in Samoa did a female anthropologist gain prominence.

U.S. postage stamp containing a painting of Anthropologist Margaret Mead. Stamp is full color. Mead is wearing clothing typical of the 1930s.
Figure 2.10 This U.S. postage stamp honors anthropologist Margaret Mead. Mead was one of the first female anthropologists to be acknowledged for her work and insights. (credit: “Margaret Mead Stamp” by John Curran/flickr, CC BY 2.0)

Women’s contributions and perspectives became much more pronounced in the later parts of the 20th century. Feminist anthropologists seek not only to claim a role for themselves in the field equal to that offered to men but also to expand the focal points of anthropological inquiry to include areas of life such as family, marriage, and child-rearing, as well as the economic and social roles played by women. The dominance of male anthropologists had biased analysis of human societies toward male-dominated roles and activities. Many early archaeological research, for example, assigned no role to women in early societies or assumed that women’s roles were limited to maintaining households and raising children. Evidence of women’s subsistence and economic activities was either not looked for or ignored. It was also assumed that women in early societies had subservient roles to men, when in fact most early societies have now been found to be very egalitarian, with equal status accorded to women and men. Feminist anthropology has both expanded research to include women’s roles and aimed to understand the gender roles in other societies on their own terms, rather than according to the gender roles of the researcher’s own society.

Other perspectives emerged in anthropology in the 1970s as more members of minority groups began entering the field. One category of minority voices that has been a significant asset to anthropology is that of people with Indigenous ancestors. Practitioners with this type of background are part of a subfield called Indigenous anthropology. Indigenous anthropology is discussed in detail in Indigenous Anthropology.

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