7.1 Clarifying Your Vision, Mission, and Goals
This publication offers a thematic analysis of how mission statements are used in higher education: https://muse.jhu.edu/article/196947
This video provides a walkthrough for crafting your mission statement: https://www.entrepreneur.com/article/65230
7.2 Sharing Your Entrepreneurial Story
Using empathy in storybuilding: https://www.inc.com/craig-bloem/all-strong-startup-brands-have-a-great-story-heres-how-to-tell-yours.html
Harvard Business Review’s how to craft a corporate narrative: https://hbr.org/2016/03/how-to-build-a-strategic-narrative
7.3 Developing Pitches for Various Audiences and Goals
Pitch deck templates: https://articles.bplans.com/what-to-include-in-your-pitch-deck/ and https://www.forbes.com/sites/allbusiness/2017/03/04/how-to-create-a-great-investor-pitch-deck-for-startups-seeking-financing/#4bbce7c2003e and https://www.startupgrind.com/blog/the-quick-and-dirty-guide-to-creating-a-winning-pitch-deck/
7.4 Protecting Your Idea and Polishing the Pitch through Feedback
Patent pitfalls to avoid:
http://www.ipwatchdog.com/2016/01/23/patent-drafting-learning-from-common-patent-application-mistakes/id=65243/
Giving and receiving better: https://www.entrepreneur.com/article/219437
NDA templates: https://www.rocketlawyer.com/
7.5 Reality Check: Contests and Competitions
The International Business Model Competition that focuses on Lean Startup models, sponsored by BYU and Harvard: http://www.businessmodelcompetition.com/