Skip to ContentGo to accessibility page
OpenStax Logo
Entrepreneurship

Review Questions

EntrepreneurshipReview Questions

Review Questions

1.

The question “How might we find a way to make use of DVDs and other physical media as users adopt streaming services for films and television over time?” is an example of which form of ideation?

  1. statement starter
  2. open innovation
  3. design thinking
  4. brainstorming
2.

The creative process that begins with empathy is known as ________.

  1. Stanford’s model of human-centric design
  2. build-measure-learn
  3. open innovation
  4. disruptive innovation
3.

In the Six Hats exercise, new ideas are the purview of the ________.

  1. Black Hat
  2. Blue Hat
  3. Green Hat
  4. Red Hat
4.

________ is thinking strategically, often to create human-centered products.

  1. Creativity
  2. Innovation
  3. Invention
  4. Design thinking
5.

An innovation that is not developed in tandem with consumers but that is introduced in a society or in a targeted market as completed and “finished” is often referred to as a “________.”

  1. design thinking
  2. iterative development
  3. black box
  4. corporate narrative
6.

If linear thinking is the idea that progress follows or should follow a set of established, logical steps, ________ is free and open thinking where established patterns of logical thought are purposefully ignored or even challenged.

  1. design thinking
  2. iterative development
  3. corporate narrative
  4. lateral thinking
7.

The model for building ________ also includes steps for team building, suggesting that the most complex developments require more than the lone mad scientist in a lab, despite what is often depicted in popular culture.

  1. creativity in an individual
  2. innovations
  3. inventions
8.

Problem solving is part of but not the entire model for building innovations. True or False?

  1. true
  2. false
9.

DICEE is a model for ________ that focuses on going beyond problem solving to get at the underlying qualities of what makes certain new products “sticky” in ways that make people true fans.

  1. creativity in practice
  2. innovative products
  3. inventions
  4. building creative teams
PreviousNext
Order a print copy
Citation/Attribution
Reuse and redistribution of this content in digital or print format:
  • This book may not be used in the training of large language models or otherwise be ingested into large language models or generative AI offerings without OpenStax's prior written permission.
  • This book uses the Creative Commons Attribution-NonCommercial-ShareAlike License, which means that you can reuse and modify the material only for noncommercial purposes, must attribute OpenStax, and must distribute any derivative works under the same license.
  • Any commercial printing of this textbook, including using a local or custom printer, must be approved by OpenStax, and proper citation provided.
  • OpenStax-copyrighted images, activities, assessments, and similar components of this book are subject to the same licensing – CC-BY-NC-SA. They can be used for noncommercial purposes with attribution. Commercial use requires permission.
  • Permission requests: Anyone who intends to incorporate this content (including text, images, and other components) into large language models, use it in AI offerings, use it commercially (including in print), and/or has questions about another use case is welcome to complete our reuse request form.
Attribution information
  • If you are redistributing all or part of this book in a noncommercial print format, then you must include on every physical page the following attribution:

    Access for free at https://openstax.org/books/entrepreneurship/pages/1-introduction

  • If you are redistributing all or part of this book in a noncommercial digital format, then for every page that includes OpenStax content, you must license the derivative work under the same CC-BY-NC-SA license as the original, and include on every digital page view the following attribution:

    Access for free at https://openstax.org/books/entrepreneurship/pages/1-introduction

Citation information

The information below includes the information needed to generate citations in most major styles (APA, MLA, etc.); you must reformat and organize the information as needed to fit the requirements of the style. Use the information below to generate a citation. We recommend using a citation tool such as this one.

© Jun 17, 2026 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike License. The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo, and Rice University name, and Rice University logo trademarks, or wordmarks are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.