Skip to ContentGo to accessibility pageKeyboard shortcuts menu
OpenStax Logo

career entrepreneur
someone who takes on the daily management as the owner of the venture, accepting, and perhaps enjoying, the daily risks and rewards of managing and building the venture
disruptive technology
technology that once introduced, displaces established patterns, processes, and systems previously accepted as normal or accepted methods
divergent thinking
process of generating as many ideas as possible, even when those ideas do not seem logical; the list of ideas can be conflicting, diverse, and disparate
due diligence
conducting the necessary research and investigation to make informed decisions that minimize risk
someone who identifies an idea that no one else has acted on or identified; small business ownership and franchising are also entrepreneurial options
entrepreneurial mindset
awareness and focus on identifying an opportunity through solving a problem, and a willingness to move forward to advance that idea
entrepreneurial venture
any business, organization, project, or operation of interest that includes a level of risk in acting on an opportunity that has not previously been established
entrepreneurial vision
idea of what an entrepreneur wants a venture to become, what it will look like, what the driving forces are, and what values and culture should surround it
point at which the venture is sold, at which time the investors receive a return on their investment
lifestyle venture
business whose founders’ primary focus is the lifestyle they will attain through becoming entrepreneurs, rather than a primary interest in financial rewards
mission statement
statement of an organization’s reason for being that defines its primary long-term goal, explains what the venture will do, what value it will provide to the end customer, and how it will accomplish that action
opportunity-identifying perspective
method for identifying a problem and determining how it could be translated into an opportunity to create a new venture
quantifiable manner
method to determine if a goal has been met or not
serial entrepreneur
entrepreneur who becomes involved in starting multiple entrepreneurial ventures
SMART goals
well-structured and defined goals that are specific, measurable, achievable, relevant, and timely
social entrepreneur
entrepreneur who has an interest in solving a social, environmental, or economic problem
value proposition
summary describing the benefits (value) customers can expect from a particular product or service
vision statement
picture of what the venture will become in the future or what the venture will grow into
Order a print copy

As an Amazon Associate we earn from qualifying purchases.


This book may not be used in the training of large language models or otherwise be ingested into large language models or generative AI offerings without OpenStax's permission.

Want to cite, share, or modify this book? This book uses the Creative Commons Attribution License and you must attribute OpenStax.

Attribution information
  • If you are redistributing all or part of this book in a print format, then you must include on every physical page the following attribution:
    Access for free at
  • If you are redistributing all or part of this book in a digital format, then you must include on every digital page view the following attribution:
    Access for free at
Citation information

© Jan 4, 2024 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution License . The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.