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Introduction to Sociology

Introduction to Sociological Research

Introduction to SociologyIntroduction to Sociological Research
  1. Preface to Introduction to Sociology
  2. 1 An Introduction to Sociology
    1. Introduction to Sociology
    2. 1.1 What Is Sociology?
    3. 1.2 The History of Sociology
    4. 1.3 Theoretical Perspectives
    5. 1.4 Why Study Sociology?
    6. Key Terms
    7. Section Summary
    8. Section Quiz
    9. Short Answer
    10. Further Research
    11. References
  3. 2 Sociological Research
    1. Introduction to Sociological Research
    2. 2.1 Approaches to Sociological Research
    3. 2.2 Research Methods
    4. 2.3 Ethical Concerns
    5. Key Terms
    6. Section Summary
    7. Section Quiz
    8. Short Answer
    9. Further Research
    10. References
  4. 3 Culture
    1. Introduction to Culture
    2. 3.1 What Is Culture?
    3. 3.2 Elements of Culture
    4. 3.3 Pop Culture, Subculture, and Cultural Change
    5. 3.4 Theoretical Perspectives on Culture
    6. Key Terms
    7. Section Summary
    8. Section Quiz
    9. Short Answer
    10. Further Research
    11. References
  5. 4 Society and Social Interaction
    1. Introduction to Society and Social Interaction
    2. 4.1 Types of Societies
    3. 4.2 Theoretical Perspectives on Society
    4. 4.3 Social Constructions of Reality
    5. Key Terms
    6. Section Summary
    7. Section Quiz
    8. Short Answer
    9. Further Research
    10. References
  6. 5 Socialization
    1. Introduction to Socialization
    2. 5.1 Theories of Self Development
    3. 5.2 Why Socialization Matters
    4. 5.3 Agents of Socialization
    5. 5.4 Socialization Across the Life Course
    6. Key Terms
    7. Section Summary
    8. Section Quiz
    9. Short Answer
    10. Further Research
    11. References
  7. 6 Groups and Organization
    1. Introduction to Groups and Organizations
    2. 6.1 Types of Groups
    3. 6.2 Group Size and Structure
    4. 6.3 Formal Organizations
    5. Key Terms
    6. Section Summary
    7. Section Quiz
    8. Short Answer
    9. Further Research
    10. References
  8. 7 Deviance, Crime, and Social Control
    1. Introduction to Deviance, Crime, and Social Control
    2. 7.1 Deviance and Control
    3. 7.2 Theoretical Perspectives on Deviance
    4. 7.3 Crime and the Law
    5. Key Terms
    6. Section Summary
    7. Section Quiz
    8. Short Answer
    9. Further Research
    10. References
  9. 8 Media and Technology
    1. Introduction to Media and Technology
    2. 8.1 Technology Today
    3. 8.2 Media and Technology in Society
    4. 8.3 Global Implications
    5. 8.4 Theoretical Perspectives on Media and Technology
    6. Key Terms
    7. Section Summary
    8. Section Quiz
    9. Short Answer
    10. Further Research
    11. References
  10. 9 Social Stratification in the United States
    1. Introduction to Social Stratification in the United States
    2. 9.1 What Is Social Stratification?
    3. 9.2 Social Stratification and Mobility in the United States
    4. 9.3 Global Stratification and Inequality
    5. 9.4 Theoretical Perspectives on Social Stratification
    6. Key Terms
    7. Section Summary
    8. Section Quiz
    9. Short Answer
    10. Further Research
    11. References
  11. 10 Global Inequality
    1. Introduction to Global Inequality
    2. 10.1 Global Stratification and Classification
    3. 10.2 Global Wealth and Poverty
    4. 10.3 Theoretical Perspectives on Global Stratification
    5. Key Terms
    6. Section Summary
    7. Section Quiz
    8. Short Answer
    9. Further Research
    10. References
  12. 11 Race and Ethnicity
    1. Introduction to Race and Ethnicity
    2. 11.1 Racial, Ethnic, and Minority Groups
    3. 11.2 Stereotypes, Prejudice, and Discrimination
    4. 11.3 Theories of Race and Ethnicity
    5. 11.4 Intergroup Relationships
    6. 11.5 Race and Ethnicity in the United States
    7. Key Terms
    8. Section Summary
    9. Section Quiz
    10. Short Answer
    11. Further Research
    12. References
  13. 12 Gender, Sex, and Sexuality
    1. Introduction to Gender, Sex, and Sexuality
    2. 12.1 The Difference Between Sex and Gender
    3. 12.2 Gender
    4. 12.3 Sex and Sexuality
    5. Key Terms
    6. Section Summary
    7. Section Quiz
    8. Short Answer
    9. Further Research
    10. References
  14. 13 Aging and the Elderly
    1. Introduction to Aging and the Elderly
    2. 13.1 Who Are the Elderly? Aging in Society
    3. 13.2 The Process of Aging
    4. 13.3 Challenges Facing the Elderly
    5. 13.4 Theoretical Perspectives on Aging
    6. Key Terms
    7. Section Summary
    8. Section Quiz
    9. Short Answer
    10. Further Research
    11. References
  15. 14 Marriage and Family
    1. Introduction to Marriage and Family
    2. 14.1 What Is Marriage? What Is a Family?
    3. 14.2 Variations in Family Life
    4. 14.3 Challenges Families Face
    5. Key Terms
    6. Section Summary
    7. Section Quiz
    8. Short Answer
    9. Further Research
    10. References
  16. 15 Religion
    1. Introduction to Religion
    2. 15.1 The Sociological Approach to Religion
    3. 15.2 World Religions
    4. 15.3 Religion in the United States
    5. Key Terms
    6. Section Summary
    7. Section Quiz
    8. Short Answer
    9. Further Research
    10. References
  17. 16 Education
    1. Introduction to Education
    2. 16.1 Education around the World
    3. 16.2 Theoretical Perspectives on Education
    4. 16.3 Issues in Education
    5. Key Terms
    6. Section Summary
    7. Section Quiz
    8. Short Answer
    9. Further Research
    10. References
  18. 17 Government and Politics
    1. Introduction to Government and Politics
    2. 17.1 Power and Authority
    3. 17.2 Forms of Government
    4. 17.3 Politics in the United States
    5. 17.4 Theoretical Perspectives on Government and Power
    6. Key Terms
    7. Section Summary
    8. Section Quiz
    9. Short Answer
    10. Further Research
    11. References
  19. 18 Work and the Economy
    1. Introduction to Work and the Economy
    2. 18.1 Economic Systems
    3. 18.2 Globalization and the Economy
    4. 18.3 Work in the United States
    5. Key Terms
    6. Section Summary
    7. Section Quiz
    8. Short Answer
    9. Further Research
    10. References
  20. 19 Health and Medicine
    1. Introduction to Health and Medicine
    2. 19.1 The Social Construction of Health
    3. 19.2 Global Health
    4. 19.3 Health in the United States
    5. 19.4 Comparative Health and Medicine
    6. 19.5 Theoretical Perspectives on Health and Medicine
    7. Key Terms
    8. Section Summary
    9. Section Quiz
    10. Short Answer
    11. Further Research
    12. References
  21. 20 Population, Urbanization, and the Environment
    1. Introduction to Population, Urbanization, and the Environment
    2. 20.1 Demography and Population
    3. 20.2 Urbanization
    4. 20.3 The Environment and Society
    5. Key Terms
    6. Section Summary
    7. Section Quiz
    8. Short Answer
    9. Further Research
    10. References
  22. 21 Social Movements and Social Change
    1. Introduction to Social Movements and Social Change
    2. 21.1 Collective Behavior
    3. 21.2 Social Movements
    4. 21.3 Social Change
    5. Key Terms
    6. Section Summary
    7. Section Quiz
    8. Short Answer
    9. References
  23. Index

Learning Objectives

2.1 Approaches to Sociological Research
  • Define and describe the scientific method
  • Explain how the scientific method is used in sociological research
  • Understand the function and importance of an interpretive framework
  • Define what reliability and validity mean in a research study
2.2 Research Methods
  • Differentiate between four kinds of research methods: surveys, field research, experiments, and secondary data analysis
  • Understand why different topics are better suited to different research approaches
2.3 Ethical Concerns
  • Understand why ethical standards exist
  • Demonstrate awareness of the American Sociological Association’s Code of Ethics
  • Define value neutrality
A crowd of people at a concert is shown from behind. Multiple lighting effects can be seen emanating from the stage.
Figure 2.1 Concertgoers enjoy a show. What makes listening to live music among a crowd of people appealing? How are the motivations and behaviors of groups of people at concerts different from those of groups in other settings, such as theme parks? These are questions that sociological research can aim to answer. (Photo courtesy of Benjamin Cook/flickr)

In the campus cafeteria, you set your lunch tray down at a table, grab a chair, join a group of your college classmates, and hear the start of two discussions. One person says, “It’s weird how Jimmy Buffett has so many devoted fans.” Another says, “Disney World is packed year-round.” Those two seemingly benign statements are claims, or opinions, based on everyday observation of human behavior. Perhaps the speakers had firsthand experience, talked to experts, conducted online research, or saw news segments on TV.

In response, two conversations erupt.

“I don’t see why anyone would want to go to Disney World and stand in those long lines.”

“Are you kidding?! Going to Disney World is one of my favorite childhood memories.”

“It’s the opposite for me with Jimmy Buffett. After seeing one of his shows, I don’t need to go again.”

“Yet some people make it a lifestyle.”

“A theme park is way different than a concert.”

“But both are places people go for the same thing: a good time.”

“If you call getting lost in a crowd of thousands of strangers fun.”

As your classmates at the lunch table discuss what they know or believe, the two topics converge. The conversation becomes a debate. Someone compares Parrotheads to Packers fans. Someone else compares Disney World to a cruise. Students take sides, agreeing or disagreeing, as the conversation veers to topics such as crowd control, mob mentality, political protests, and group dynamics.

If you contributed your expanding knowledge of sociological research to this conversation, you might make statements like these:

“Jimmy Buffett’s fans long for escapism. Parrotheads join together claiming they want freedom, except they only want a temporary escape.”

And this: “Mickey Mouse is a symbol of America just like the Statue of Liberty. Disney World is a place where families go to celebrate what they see as America.”

You finish lunch, clear away your tray, and hurry to your next class. But you are thinking of Jimmy Buffett and Disney World. You have a new perspective on human behavior and a list of questions that you want answered. That is the purpose of sociological research—to investigate and provide insights into how human societies function. Although claims and opinions are part of sociology, sociologists use empirical evidence (that is, evidence corroborated by direct experience and/or observation) combined with the scientific method or an interpretive framework to deliver sound sociological research. They also rely on a theoretical foundation that provides an interpretive perspective through which they can make sense of scientific results.

A truly scientific sociological study of the social situations up for discussion in the cafeteria would involve these prescribed steps: defining a specific question, gathering information and resources through observation, forming a hypothesis, testing the hypothesis in a reproducible manner, analyzing and drawing conclusions from the data, publishing the results, and anticipating further development when future researchers respond to and retest findings. An appropriate starting point in this case might be the question "What do fans of Jimmy Buffett seek that drives them to attend his concerts faithfully?"

As you begin to think like a sociologist, you may notice that you have tapped into your observation skills. You might assume that your observations and insights are valuable and accurate. But the results of casual observation are limited by the fact that there is no standardization—who is to say one person’s observation of an event is any more accurate than another’s? To mediate these concerns, sociologists rely on systematic research processes.

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