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Introduction to Business

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Summary

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Senior Contributing Authors

Lawrence J. Gitman, San Diego State University - Emeritus
Carl McDaniel, University of Texas, Arlington
Amit Shah, Frostburg State University
Monique Reece
Linda Koffel, Houston Community College
Bethann Talsma, Davenport University and Grand Rapids Community College
James C. Hyatt, University of The Cumberlands

Errata

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Publish Date:

Sep 19, 2018

Hardcover:

ISBN-13: 978-1-947172-54-8

Paperback:

ISBN-13: 978-1-59399-548-5

Digital:

ISBN-13: 978-1-947172-55-5

License:

by OpenStax is licensed under Creative Commons Attribution License v4.0
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