Introduction to Business 2e provides a strong, multidimensional foundation in the concepts, skills, and real-world examples of contemporary business. Welcoming and relevant narratives support students as they engage in core themes such as decision making, ethics, customer satisfaction, entrepreneurship, global business, and managing technological and societal changes. The material includes hundreds of current business examples from a range of industries and geographic locations. Extensive illustrations, case studies, review materials, and assessments offer instructors and learners the tools needed to develop a deep, practical understanding. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for success in further studies and careers.
The Second Edition was written with extensive input from faculty, industry experts, and students. Revisions focus on currency, emerging technologies, changing business practices, and evolving legal and ethical dynamics. The authors emphasize course-wide themes, including the impacts and implications of artificial intelligence, the changing nature of the workplace, and new approaches to team dynamics. A detailed transition guide is available in the instructor resources.
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Expert faculty have selected 5 – 10 openly licensed videos for each chapter that unpack key concepts. In addition to video links, this resource provides metadata like time stamps, synopses, and PowerPoint alignment to facilitate seamless integration into your course materials.
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