{
    "id": 489,
    "meta": {
        "slug": "introduction-intellectual-property",
        "seo_title": "Free Introduction to Intellectual Property Textbook for Download",
        "search_description": "Study intellectual property online free by downloading OpenStax's Introduction to Intellectual Property textbook and using our accompanying online resources.",
        "type": "books.Book",
        "detail_url": "https://openstax.org/apps/cms/api/v2/pages/489/",
        "html_url": "https://openstax.org/details/books/introduction-intellectual-property",
        "show_in_menus": false,
        "first_published_at": "2021-01-29T10:11:30.829000-06:00",
        "alias_of": null,
        "parent": {
            "id": 30,
            "meta": {
                "type": "books.BookIndex",
                "detail_url": "https://openstax.org/apps/cms/api/v2/pages/30/",
                "html_url": "https://openstax.org/subjects/"
            },
            "title": "Books"
        },
        "locale": "en"
    },
    "title": "Introduction to Intellectual Property",
    "created": "2021-02-02T12:26:00.220000-06:00",
    "updated": "2022-07-27T13:09:00-05:00",
    "book_state": "live",
    "cnx_id": "1b4ee0ce-ee89-44fa-a5e7-a0db9f0c94b1",
    "book_uuid": "1b4ee0ce-ee89-44fa-a5e7-a0db9f0c94b1",
    "polish_site_link": null,
    "salesforce_abbreviation": "Introduction to Intellectual Property",
    "salesforce_name": "Introduction to Intellectual Property",
    "salesforce_book_id": null,
    "book_subjects": [
        {
            "id": 178,
            "meta": {
                "type": "books.BookSubjects"
            },
            "subject_name": "Business",
            "subject_page_content": "Simple to use, simple to adopt. Our business textbooks are designed to meet the standard scope and sequence requirements of their respective courses – and are 100% free online. Complete with free resources for educators (like LMS course shells, lecture slides, instructor answer keys, and more), all OpenStax textbooks are fully customizable. Explore our texts below and adopt any and all parts useful to your course.",
            "subject_search_description": "Business"
        }
    ],
    "book_categories": [
        {
            "id": 128,
            "meta": {
                "type": "books.BookCategories"
            },
            "subject_name": "Business",
            "subject_category": "Business Law and Ethics"
        }
    ],
    "k12book_subjects": [],
    "is_ap": false,
    "remediation_status": "fixed",
    "description": "<p data-block-key=\"a9fyn\"><i>Introduction to Intellectual Property</i> provides a clear, effective introduction to patents, copyright, trademarks, and trade secrets. The text may be used by students and instructors in formal courses, as well as those applying intellectual property considerations to entrepreneurship, marketing, law, computer science, engineering, design, or other fields. The luminaries involved with this project represent the forefront of knowledge and experience, and the material offers considerable examples and scenarios, as well as exercises and references.</p><p data-block-key=\"q0z3f\"><i>Introduction to Intellectual Property</i> was originally developed by the Michelson 20MM Foundation, released under the title <i>The Intangible Advantage.</i></p><p data-block-key=\"61nxd\"><b>Presented by Gary K. Michelson, M.D.</b></p>",
    "content_warning_text": null,
    "require_login_message_text": null,
    "cover_url": "https://assets.openstax.org/oscms-prodcms/media/documents/introduction_to_intellectual_property_web_card.svg",
    "cover_alt": null,
    "title_image_url": "https://assets.openstax.org/oscms-prodcms/media/documents/IP_Title_.svg",
    "title_image_alt": null,
    "cover_color": "yellow",
    "book_cover_text_color": "dark_blue",
    "reverse_gradient": false,
    "book_student_resources": [
        {
            "id": 970,
            "meta": {
                "type": "books.BookStudentResources"
            },
            "resource_heading": "Student Getting Started Guide",
            "resource_description": "<p data-block-key=\"ku2u8\">Congratulations! You've got a free textbook. Download this guide to learn how to use it.<br/></p>",
            "resource_unlocked": true,
            "resource_icon": "https://assets.openstax.org/oscms-prodcms/media/original_images/resource_icon_2.png",
            "link_external": "",
            "link_page": null,
            "link_document_url": "https://assets.openstax.org/oscms-prodcms/media/documents/student_getting_started_guide.pdf",
            "link_document_title": "OpenStax Student Getting Started Guide 2020",
            "link_text": "Download",
            "coming_soon_text": null,
            "updated": null,
            "remediation_status": "",
            "print_link": null,
            "display_on_k12": false,
            "resource_category": "getting started guide",
            "hidden": false
        },
        {
            "id": 971,
            "meta": {
                "type": "books.BookStudentResources"
            },
            "resource_heading": "Video Series",
            "resource_description": "<p data-block-key=\"gw159\">Multiple sets of videos and playlists developed or curated by the Michelson 20MM Foundation. The animated videos were created to address core topics in Intellectual Property. The Entrepreneurs Guide to IP’ is a course offered through the University of Southern California’s Marshall School of Business, Greif Center for Entrepreneurial Studies. The course doubles as a speaker series and is designed to give students a practical, working knowledge of intellectual property.</p>",
            "resource_unlocked": true,
            "resource_icon": "https://assets.openstax.org/oscms-prodcms/media/original_images/resource_icon_2.png",
            "link_external": "https://michelsonip.com/iptoolkit/",
            "link_page": null,
            "link_document_url": null,
            "link_document_title": null,
            "link_text": "Go",
            "coming_soon_text": null,
            "updated": null,
            "remediation_status": "",
            "print_link": null,
            "display_on_k12": false,
            "resource_category": "video",
            "hidden": false
        },
        {
            "id": 972,
            "meta": {
                "type": "books.BookStudentResources"
            },
            "resource_heading": "Udemy Course: Intellectual Property - Inventors, Entrepreneurs, Creators",
            "resource_description": "<p data-block-key=\"fmx42\">This course by the Michelson Institute for Intellectual Property explains the basics of intellectual property policies and issues regarding patents, copyrights, trademarks, and trade secrets. The course is asynchronous and offered free of charge; users must enroll through Udemy to take the course.</p>",
            "resource_unlocked": true,
            "resource_icon": "https://assets.openstax.org/oscms-prodcms/media/original_images/resource_icon_2.png",
            "link_external": "https://www.udemy.com/course/intellectual-property-inventors-entrepreneurs-creators/",
            "link_page": null,
            "link_document_url": null,
            "link_document_title": null,
            "link_text": "Go",
            "coming_soon_text": null,
            "updated": null,
            "remediation_status": "",
            "print_link": null,
            "display_on_k12": false,
            "resource_category": "udemy intellectual property",
            "hidden": false
        },
        {
            "id": 1317,
            "meta": {
                "type": "books.BookStudentResources"
            },
            "resource_heading": "Student Time Management Guide",
            "resource_description": "<p data-block-key=\"eztlp\">Adapted from OpenStax <i>College Success</i>, this guide includes information about estimating time on tasks, avoiding procrastination, and using strategies to stick to your priorities.</p>",
            "resource_unlocked": true,
            "resource_icon": "https://assets.openstax.org/oscms-prodcms/media/original_images/resource_icon_2.png",
            "link_external": "",
            "link_page": null,
            "link_document_url": "https://assets.openstax.org/oscms-prodcms/media/documents/OpenStax.Managing.Time.and.Priorities.Guide_soca7RP.pdf",
            "link_document_title": "Student Time Management Guide",
            "link_text": "Download",
            "coming_soon_text": null,
            "updated": null,
            "remediation_status": "",
            "print_link": null,
            "display_on_k12": false,
            "resource_category": "study skills guide",
            "hidden": false
        }
    ],
    "book_faculty_resources": [
        {
            "id": 2672,
            "meta": {
                "type": "books.BookFacultyResources"
            },
            "resource_heading": "Instructor Getting Started Guide",
            "resource_description": "<p data-block-key=\"yoxee\">Download our helpful guide to all things OpenStax.<br/></p>",
            "resource_unlocked": true,
            "resource_icon": "https://assets.openstax.org/oscms-prodcms/media/original_images/resource_icon.jpg",
            "link_external": "",
            "link_page": null,
            "link_document_url": "https://assets.openstax.org/oscms-prodcms/media/documents/OpenStax.Instructor.Getting.Started.Guide.pdf",
            "link_document_title": "OpenStax Instructor Getting Started Guide 2023",
            "link_text": "Download",
            "coming_soon_text": null,
            "video_reference_number": null,
            "remediation_status": "",
            "updated": null,
            "featured": false,
            "k12": false,
            "display_on_k12": false,
            "print_link": null,
            "resource_category": "getting started guide",
            "hidden": false
        },
        {
            "id": 2683,
            "meta": {
                "type": "books.BookFacultyResources"
            },
            "resource_heading": "Diversity and Representation Development Guidelines",
            "resource_description": "<p data-block-key=\"fvo6u\">These guidelines support OpenStax efforts to ensure diverse representation in the development and improvement of our materials. These guidelines can be used to develop and improve all open educational resources.</p>",
            "resource_unlocked": true,
            "resource_icon": "https://assets.openstax.org/oscms-prodcms/media/original_images/resource_icon.jpg",
            "link_external": "",
            "link_page": null,
            "link_document_url": "https://assets.openstax.org/oscms-prodcms/media/documents/OpenStax_Diversity_Equity_Inclusion_Development_Guidelines_2022_fkJcepg.pdf",
            "link_document_title": "OpenStax Representation and Diversity Development Guidelines",
            "link_text": "Download",
            "coming_soon_text": null,
            "video_reference_number": null,
            "remediation_status": "",
            "updated": null,
            "featured": false,
            "k12": false,
            "display_on_k12": false,
            "print_link": null,
            "resource_category": "dei guide",
            "hidden": false
        },
        {
            "id": 2685,
            "meta": {
                "type": "books.BookFacultyResources"
            },
            "resource_heading": "Canvas Cartridge - Full",
            "resource_description": "<p data-block-key=\"d0xzq\">This cartridge is recommended for entrepreneurial and business courses with a heavy focus on intellectual property. Download this file and work with your campus administrator to add to your course.</p>",
            "resource_unlocked": false,
            "resource_icon": null,
            "link_external": "",
            "link_page": null,
            "link_document_url": "https://assets.openstax.org/oscms-prodcms/media/documents/ip-canvas-module-full-export.imscc",
            "link_document_title": "ip-canvas-module-full-export",
            "link_text": "Download",
            "coming_soon_text": null,
            "video_reference_number": null,
            "remediation_status": "fixed",
            "updated": null,
            "featured": true,
            "k12": false,
            "display_on_k12": false,
            "print_link": null,
            "resource_category": "cartridge",
            "hidden": false
        },
        {
            "id": 2686,
            "meta": {
                "type": "books.BookFacultyResources"
            },
            "resource_heading": "Canvas Cartridge - Lite",
            "resource_description": "<p data-block-key=\"dlb50\">This cartridge is recommended for use in courses across all disciplines, in which instructors aim to explore and share with students concepts and opportunities regarding intellectual property. Download this file and work with your campus administrator to add to your course.</p>",
            "resource_unlocked": false,
            "resource_icon": null,
            "link_external": "",
            "link_page": null,
            "link_document_url": "https://assets.openstax.org/oscms-prodcms/media/documents/ip-canvas-module-lite-export.imscc",
            "link_document_title": "ip-canvas-module-lite-export",
            "link_text": "Download",
            "coming_soon_text": null,
            "video_reference_number": null,
            "remediation_status": "fixed",
            "updated": null,
            "featured": true,
            "k12": false,
            "display_on_k12": false,
            "print_link": null,
            "resource_category": "cartridge",
            "hidden": false
        },
        {
            "id": 2687,
            "meta": {
                "type": "books.BookFacultyResources"
            },
            "resource_heading": "Canvas Cartridge - Ultra Lite",
            "resource_description": "<p data-block-key=\"zt0cr\">This cartridge is recommended for use in courses across all disciplines, in which instructors aim to raise awareness of intellectual property. Download this file and work with your campus administrator to add to your course.</p>",
            "resource_unlocked": false,
            "resource_icon": null,
            "link_external": "",
            "link_page": null,
            "link_document_url": "https://assets.openstax.org/oscms-prodcms/media/documents/ip-canvas-module-ultra-lite-export.imscc",
            "link_document_title": "ip-canvas-module-ultra-lite-export",
            "link_text": "Download",
            "coming_soon_text": null,
            "video_reference_number": null,
            "remediation_status": "fixed",
            "updated": null,
            "featured": true,
            "k12": false,
            "display_on_k12": false,
            "print_link": null,
            "resource_category": "cartridge",
            "hidden": false
        },
        {
            "id": 2688,
            "meta": {
                "type": "books.BookFacultyResources"
            },
            "resource_heading": "Blackboard Package - Full",
            "resource_description": "<p data-block-key=\"i5n8s\"></p><p data-block-key=\"8bqwg\">This package is recommended for entrepreneurial and business courses with a heavy focus on intellectual property. Download this file and work with your campus administrator to add to your course.</p>",
            "resource_unlocked": false,
            "resource_icon": null,
            "link_external": "",
            "link_page": null,
            "link_document_url": "https://assets.openstax.org/oscms-prodcms/media/documents/MIIP_Blackboard_Full_Module.zip",
            "link_document_title": "MIIP_Blackboard_Full_Module",
            "link_text": "Download",
            "coming_soon_text": null,
            "video_reference_number": null,
            "remediation_status": "fixed",
            "updated": null,
            "featured": true,
            "k12": false,
            "display_on_k12": false,
            "print_link": null,
            "resource_category": "cartridge",
            "hidden": false
        },
        {
            "id": 2689,
            "meta": {
                "type": "books.BookFacultyResources"
            },
            "resource_heading": "Blackboard Package - Lite",
            "resource_description": "<p data-block-key=\"tdigm\"></p><p data-block-key=\"r25bm\">This package is recommended for use in courses across all disciplines, in which instructors aim to explore and share with students concepts and opportunities regarding intellectual property. Download this file and work with your campus administrator to add to your course.</p>",
            "resource_unlocked": false,
            "resource_icon": null,
            "link_external": "",
            "link_page": null,
            "link_document_url": "https://assets.openstax.org/oscms-prodcms/media/documents/MIIP_Blackboard_Lite_Module.zip",
            "link_document_title": "MIIP_Blackboard_Lite_Module",
            "link_text": "Download",
            "coming_soon_text": null,
            "video_reference_number": null,
            "remediation_status": "fixed",
            "updated": null,
            "featured": true,
            "k12": false,
            "display_on_k12": false,
            "print_link": null,
            "resource_category": "cartridge",
            "hidden": false
        },
        {
            "id": 2690,
            "meta": {
                "type": "books.BookFacultyResources"
            },
            "resource_heading": "Blackboard Package - Ultra Lite",
            "resource_description": "<p data-block-key=\"v9vmp\">This package is recommended for use in courses across all disciplines, in which instructors aim to raise awareness of intellectual property. Download this file and work with your campus administrator to add to your course.</p>",
            "resource_unlocked": false,
            "resource_icon": null,
            "link_external": "",
            "link_page": null,
            "link_document_url": "https://assets.openstax.org/oscms-prodcms/media/documents/MIIP_Blackboard_UltraLite_Module.zip",
            "link_document_title": "MIIP_Blackboard_UltraLite_Module",
            "link_text": "Download",
            "coming_soon_text": null,
            "video_reference_number": null,
            "remediation_status": "fixed",
            "updated": null,
            "featured": true,
            "k12": false,
            "display_on_k12": false,
            "print_link": null,
            "resource_category": "cartridge",
            "hidden": false
        },
        {
            "id": 2691,
            "meta": {
                "type": "books.BookFacultyResources"
            },
            "resource_heading": "Video Series",
            "resource_description": "<p data-block-key=\"g4acg\">Multiple sets of videos and playlists developed or curated by the Michelson 20MM Foundation. The animated videos were created to address core topics in Intellectual Property. The Entrepreneurs Guide to IP’ is a course offered through the University of Southern California’s Marshall School of Business, Greif Center for Entrepreneurial Studies. The course doubles as a speaker series and is designed to give students a practical, working knowledge of intellectual property.</p>",
            "resource_unlocked": true,
            "resource_icon": "https://assets.openstax.org/oscms-prodcms/media/original_images/resource_icon.jpg",
            "link_external": "https://michelsonip.com/iptoolkit/",
            "link_page": null,
            "link_document_url": null,
            "link_document_title": null,
            "link_text": "Go",
            "coming_soon_text": null,
            "video_reference_number": null,
            "remediation_status": "",
            "updated": null,
            "featured": false,
            "k12": false,
            "display_on_k12": false,
            "print_link": null,
            "resource_category": "video guide",
            "hidden": false
        },
        {
            "id": 2692,
            "meta": {
                "type": "books.BookFacultyResources"
            },
            "resource_heading": "Udemy Course: Intellectual Property - Inventors, Entrepreneurs, Creators",
            "resource_description": "<p data-block-key=\"tvtos\">This course by the Michelson Institute for Intellectual Property explains the basics of intellectual property policies and issues regarding patents, copyrights, trademarks, and trade secrets. The course is asynchronous and offered free of charge; users must enroll through Udemy to take the course.</p>",
            "resource_unlocked": true,
            "resource_icon": null,
            "link_external": "https://www.udemy.com/course/intellectual-property-inventors-entrepreneurs-creators/",
            "link_page": null,
            "link_document_url": null,
            "link_document_title": null,
            "link_text": "Go",
            "coming_soon_text": null,
            "video_reference_number": null,
            "remediation_status": "",
            "updated": null,
            "featured": false,
            "k12": false,
            "display_on_k12": false,
            "print_link": null,
            "resource_category": "udemy intellectual property",
            "hidden": false
        },
        {
            "id": 2693,
            "meta": {
                "type": "books.BookFacultyResources"
            },
            "resource_heading": "Class Outlines, Presentations, and Discussion Questions",
            "resource_description": "<p data-block-key=\"nuonq\">These resources provide material and guidance for designing and conducting classes and lessons using the textbook. They were developed by several institutions and organizations to address multiple teaching scenarios, levels of depth, and student audiences.</p>",
            "resource_unlocked": false,
            "resource_icon": null,
            "link_external": "",
            "link_page": null,
            "link_document_url": "https://assets.openstax.org/oscms-prodcms/media/documents/Class_Outlines_Discussions_and_Presentations.zip",
            "link_document_title": "Intellectual Property Class Outlines, Discussions, and Presentations",
            "link_text": "Download",
            "coming_soon_text": null,
            "video_reference_number": null,
            "remediation_status": "fixed",
            "updated": null,
            "featured": false,
            "k12": false,
            "display_on_k12": false,
            "print_link": null,
            "resource_category": "instructor discussion questions",
            "hidden": false
        },
        {
            "id": 2694,
            "meta": {
                "type": "books.BookFacultyResources"
            },
            "resource_heading": "Assessment Questions",
            "resource_description": "<p data-block-key=\"hw9kc\">The Michelson 20MM Foundation developed a series of additional assessments to accompany the textbook. They are provided in a PDF format, and have feedback separated from the questions so that they can be used in either a formative or summative manner.</p>",
            "resource_unlocked": false,
            "resource_icon": null,
            "link_external": "",
            "link_page": null,
            "link_document_url": "https://assets.openstax.org/oscms-prodcms/media/documents/Michelson-Institute-for-Intellectual-Property_-Assesment-Questions.pdf",
            "link_document_title": "Assessment Questions",
            "link_text": "Download",
            "coming_soon_text": null,
            "video_reference_number": null,
            "remediation_status": "fixed",
            "updated": null,
            "featured": false,
            "k12": false,
            "display_on_k12": false,
            "print_link": null,
            "resource_category": "test bank",
            "hidden": false
        },
        {
            "id": 3877,
            "meta": {
                "type": "books.BookFacultyResources"
            },
            "resource_heading": "Document Files",
            "resource_description": "<p data-block-key=\"cjwlg\">OpenStax provides DOCX files for each section of this textbook so instructors can more easily adapt and modify the content for their courses. For more robust customization support, OpenStax Technology Partners such as Cognella Custom, ExpertTA, Great River Learning, Kendall Hunt, and LAD Custom Publishing offer content customization options. To learn more, visit our <a href=\"https://openstax.org/partners\">Technology Partners</a> page and use the “Type” menu to filter for “Content customization.” These DOCX files may not be updated as frequently as the textbooks on the <a href=\"https://openstax.org/\">OpenStax website</a>, which remains the best and most accessible way for students to access our books. Once a file is downloaded, it won't automatically receive future updates.</p>",
            "resource_unlocked": false,
            "resource_icon": "https://assets.openstax.org/oscms-prodcms/media/original_images/resource_icon.jpg",
            "link_external": "",
            "link_page": null,
            "link_document_url": "https://assets.openstax.org/oscms-prodcms/media/documents/Introduction_to_Intellectual_Property_Docx-customizable.zip",
            "link_document_title": "Introduction to Intellectual Property_Docx-customizable",
            "link_text": "Download",
            "coming_soon_text": null,
            "video_reference_number": null,
            "remediation_status": "",
            "updated": null,
            "featured": false,
            "k12": false,
            "display_on_k12": false,
            "print_link": null,
            "resource_category": "course files",
            "hidden": false
        },
        {
            "id": 3976,
            "meta": {
                "type": "books.BookFacultyResources"
            },
            "resource_heading": "D2L Cartridge - Lite",
            "resource_description": "<p data-block-key=\"dg15t\">This package is recommended for use in courses across all disciplines, in which instructors aim to explore and share with students concepts and opportunities regarding intellectual property. Download this file and work with your campus administrator to add to your course.</p>",
            "resource_unlocked": false,
            "resource_icon": null,
            "link_external": "",
            "link_page": null,
            "link_document_url": "https://assets.openstax.org/oscms-prodcms/media/documents/D2LExport_11477_openstax_202310543.zip",
            "link_document_title": "Intellectual Property D2L Course Cartridge - Lite",
            "link_text": "Download",
            "coming_soon_text": null,
            "video_reference_number": null,
            "remediation_status": "fixed",
            "updated": null,
            "featured": false,
            "k12": false,
            "display_on_k12": false,
            "print_link": null,
            "resource_category": "cartridge",
            "hidden": false
        }
    ],
    "publish_date": "2021-02-22",
    "authors": [
        {
            "type": "author",
            "value": {
                "name": "David Kline",
                "university": "Pulitzer Prize-nominated journalist",
                "country": "",
                "senior_author": true,
                "display_at_top": false
            },
            "id": "b85103fc-b21e-4d2e-8a7f-9fc4636bd6f0"
        },
        {
            "type": "author",
            "value": {
                "name": "David Kappos",
                "university": "Former Director, United States Patent and Trademark Office",
                "country": "",
                "senior_author": true,
                "display_at_top": false
            },
            "id": "4e56823e-8eac-42ef-86d4-ea5af32a6a91"
        },
        {
            "type": "author",
            "value": {
                "name": "Kerry L. Bundy",
                "university": "Faegre Drinker",
                "country": "",
                "senior_author": false,
                "display_at_top": false
            },
            "id": "2dfc2884-f7f3-4c80-a94c-8cb2c9624704"
        },
        {
            "type": "author",
            "value": {
                "name": "Randall E. Kahnke",
                "university": "Faegre Drinker",
                "country": "",
                "senior_author": false,
                "display_at_top": false
            },
            "id": "8945937f-4466-4d54-8436-f9081b8fe9e1"
        },
        {
            "type": "author",
            "value": {
                "name": "Robert G. Krupka",
                "university": "Krupka Law Group",
                "country": "",
                "senior_author": false,
                "display_at_top": false
            },
            "id": "0b404b69-c8f1-411a-9491-93acdd88cf67"
        }
    ],
    "print_isbn_13": null,
    "print_softcover_isbn_13": "978-1-951693-35-0",
    "digital_isbn_13": "978-1-951693-34-3",
    "assignable_isbn_13": null,
    "license_text": "by The Michelson 20MM Foundation is licensed under Creative Commons Attribution License v4.0",
    "license_name": "Creative Commons Attribution License",
    "license_version": "4.0",
    "license_url": "https://creativecommons.org/licenses/by/4.0/",
    "pdf_url": "https://assets.openstax.org/oscms-prodcms/media/documents/introduction-intellectual-property_-_WEB.pdf",
    "high_resolution_pdf_url": "https://assets.openstax.org/oscms-prodcms/media/documents/introduction-intellectual-property_-_WEB.pdf",
    "free_stuff_instructor": [
        {
            "type": "content",
            "value": {
                "id": 1,
                "heading": "<b>Academic freedom.</b> No catch.",
                "content": "<p>Access free resources integrated with your book. <a href=\"https://accounts.openstax.org/signup\">Sign up</a> for an account to access locked content.</p>",
                "content_logged_in": null,
                "button_text": null,
                "button_url": null
            },
            "id": "2f917d8f-a715-4934-9bba-ca066d919f9f"
        }
    ],
    "free_stuff_student": [
        {
            "type": "content",
            "value": {
                "id": 2,
                "heading": "<b>Academic success.</b> You've got this.",
                "content": "<p>And we've got resources that will help you ace your course.</p> <a",
                "content_logged_in": null,
                "button_text": null,
                "button_url": null
            },
            "id": "5c80ee2c-2f9d-4325-95c3-723526b3aa7c"
        }
    ],
    "community_resource_heading": "OER Commons Hub Resources",
    "community_resource_logo_url": null,
    "community_resource_url": "https://www.oercommons.org/groups/openstax-intellectual-property/5931/?__hub_id=27",
    "community_resource_cta": "Visit the Hub",
    "community_resource_blurb": "Members of the OpenStax community can join the Hub to share resources they've created to use with our Introduction to Intellectual Property book. Submit a resource to help us get started!",
    "community_resource_feature_text": "",
    "webinar_content": [
        {
            "type": "content",
            "value": {
                "id": 3,
                "heading": "Find a webinar",
                "content": "Learn more by attending one of our free webinars featuring OpenStax authors, staff, and partners.",
                "content_logged_in": "",
                "button_text": null,
                "button_url": "https://openstax.org/webinars"
            },
            "id": "c1fafb0e-0162-4159-8d56-5d95517430f3"
        },
        {
            "type": "link",
            "value": "http://openstax.org/webinars",
            "id": "72967730-33b0-4830-98b4-0e8c17eda871"
        }
    ],
    "promote_snippet": [],
    "webview_link": "https://cnx.org/contents/1b4ee0ce-ee89-44fa-a5e7-a0db9f0c94b1",
    "webview_rex_link": "https://openstax.org/books/introduction-intellectual-property/pages/1-introduction",
    "rex_callout_title": "Recommended",
    "rex_callout_blurb": "<b>New</b> Highlight and add notes — it’s 100% free!",
    "bookshare_link": "",
    "amazon_coming_soon": false,
    "amazon_link": "https://he.kendallhunt.com/product/openstax-introduction-intellectual-property?utm_source=openstax&utm_medium=website&utm_campaign=book-page",
    "audiobook_link": "",
    "bookstore_coming_soon": false,
    "bookstore_content": [
        {
            "type": "content",
            "value": {
                "id": 9,
                "heading": "Individual",
                "content": "<p>Order a personal copy</p>",
                "content_logged_in": "",
                "button_text": "Order a personal copy",
                "button_url": null
            },
            "id": "6ae1833f-4880-4ae4-b695-839cef2bbc56"
        },
        {
            "type": "content",
            "value": {
                "id": 10,
                "heading": "Bookstore",
                "content": "<p>Place a bulk order</p>",
                "content_logged_in": "",
                "button_text": "Place a bulk order",
                "button_url": "https://buyprint.openstax.org/bookstore-suppliers"
            },
            "id": "99a45b6e-a9ca-4646-861b-575e81240586"
        }
    ],
    "errata_content": "All OpenStax textbooks undergo a rigorous review process. However, like any professional-grade textbook, errors sometimes occur. The good part is, since our books are web-based, we can make updates periodically. If you have a correction to suggest, submit it here. We review your suggestion and make necessary changes.",
    "assignable_book": false,
    "partner_list_label": "Technology Partners",
    "partner_page_link_text": "See more!",
    "customization_form_heading": "Customization Form",
    "customization_form_subheading": "Please select the modules (up to 10), that you want to customize with Google Docs.",
    "customization_form_disclaimer": "<p data-block-key=\"zkdax\"><b>Disclaimer</b></p><p data-block-key=\"vcmjf\">The following features and functionality are not available to teachers and students using Google Docs customized content:</p><ul><li data-block-key=\"9qnbx\"><b>Errata updates</b>. OpenStax webview is updated at least twice yearly. Customized Google Docs will not receive these content updates.</li><li data-block-key=\"kwlwp\"><b>Access to study tools</b>. OpenStax webview has in-book search, highlighting, study guides, and more available for free. This functionality will not be available in Google Docs versions.</li><li data-block-key=\"xhzfe\"><b>Formatting.</b> Print books and webview have a specific design and structure format developed for those platforms. These functionalities are not available in the Google Docs versions.</li></ul>",
    "customization_form_next_steps": "<p data-block-key=\"ad6km\"><b>Next Steps</b></p><ol><li data-block-key=\"8eh5b\">Within two business days, you will receive an email for each module that you have requested access to customize.</li><li data-block-key=\"ljhz9\">The link provided in the email will be your own copy of the Google Doc that OpenStax generated for you.</li><li data-block-key=\"h97dr\">Once you have accessessed the document you can make the changes you desire and share with your students. We recommend using the \"Publish to the Web\" functionality under the file menu for sharing with students.</li></ol>",
    "videos": [
        {
            "type": "video",
            "value": [
                {
                    "title": "Interface",
                    "description": "<p data-block-key=\"sr16g\">As the world’s largest producer of carpet tile and other flooring materials, Interface is everywhere. Their modular products foster a great degree of creativity and innovation in interior design and function, and allow their clients to have a positive impact on the world around them. Interface’s sustainability principles and initiatives -- Mission Zero and Climate Take Back -- have led to powerful community engagement and revolutionary technological enhancements.<br/><br/>This video is part of the OpenStax Business series, which showcases entrepreneurs and businesses with a focus on purpose, principles, and best business practices. It can be used with any OpenStax business textbook.</p>",
                    "embed": "<script src=\"https://fast.wistia.com/embed/medias/hyb2pj6nrg.jsonp\" async></script><script src=\"https://fast.wistia.com/assets/external/E-v1.js\" async></script><div class=\"wistia_embed wistia_async_hyb2pj6nrg\" style=\"height:360px;position:relative;width:640px\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https://fast.wistia.com/embed/medias/hyb2pj6nrg/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" /></div></div>"
                },
                {
                    "title": "Alto",
                    "description": "<p data-block-key=\"htwh9\">Alto is a new ride-sharing company based in Dallas, Texas. Through its unique relationships with drivers and an intense focus on safety, Alto differentiates itself with a one-of-a-kind customer experience. Will Coleman and Alex Halbardier share their strategies for empowering employees and sustaining growth in an emerging and challenging business category.<br/><br/>This video is part of the OpenStax Business series, which showcases entrepreneurs and businesses with a focus on purpose, principles, and best business practices. It can be used with any OpenStax business textbook.</p>",
                    "embed": "<script src=\"https://fast.wistia.com/embed/medias/d9kwh0seaz.jsonp\" async></script><script src=\"https://fast.wistia.com/assets/external/E-v1.js\" async></script><div class=\"wistia_embed wistia_async_d9kwh0seaz\" style=\"height:360px;position:relative;width:640px\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https://fast.wistia.com/embed/medias/d9kwh0seaz/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" /></div></div>"
                },
                {
                    "title": "Evernote",
                    "description": "<p data-block-key=\"slz3c\">This video shares the story of Evernote, the leading note-taking and memory app. Business Development Manager Manav Khurana discusses the company’s founding, mission, culture, and future direction. He also shares Evernote’s commitment to its community and offers guidance for students. This video is part of the OpenStax Business series, which showcases entrepreneurs and businesses with a focus on purpose, principles, and best business practices. It can be used with any OpenStax business textbook.</p><p data-block-key=\"ardyz\">This video is part of the OpenStax Business series, which showcases entrepreneurs and businesses with a focus on purpose, principles, and best business practices. It can be used with any OpenStax business textbook.</p>",
                    "embed": "<script src=\"https://fast.wistia.com/embed/medias/iab1qxihpo.jsonp\" async></script><script src=\"https://fast.wistia.com/assets/external/E-v1.js\" async></script><div class=\"wistia_embed wistia_async_iab1qxihpo\" style=\"height:360px;position:relative;width:640px\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https://fast.wistia.com/embed/medias/iab1qxihpo/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" /></div></div>"
                },
                {
                    "title": "Google Home",
                    "description": "<p data-block-key=\"v4b55\">Google Home is an interconnected, interactive ecosystem that improves the way we live. Product lead Mark Spates discusses the ways Google focuses on its users’ experiences to innovate and evolve. He shares his outlook on the company’s future through its research into machine learning, AI, and natural language understanding. And he describes the journey of creatively exploring an array of problem-solving pathways.<br/><br/>This video is part of the OpenStax Business series, which showcases entrepreneurs and businesses with a focus on purpose, principles, and best business practices. It can be used with any OpenStax business textbook.</p>",
                    "embed": "<script src=\"https://fast.wistia.com/embed/medias/rf6971n2hy.jsonp\" async></script><script src=\"https://fast.wistia.com/assets/external/E-v1.js\" async></script><div class=\"wistia_embed wistia_async_rf6971n2hy\" style=\"height:360px;position:relative;width:640px\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https://fast.wistia.com/embed/medias/rf6971n2hy/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" /></div></div>"
                }
            ],
            "id": "f9ade951-744b-4a31-a0d4-dd633598a4e3"
        }
    ],
    "translations": [],
    "promote_image": {
        "id": 1238,
        "meta": {
            "width": 1632,
            "height": 738,
            "type": "wagtailimages.Image",
            "detail_url": "https://openstax.org/apps/cms/api/v2/images/1238/",
            "download_url": "https://assets.openstax.org/oscms-prodcms/media/original_images/intellectualProperty.jpeg"
        },
        "title": "intellectualProperty.jpeg"
    },
    "last_updated_pdf": null,
    "featured_resources_header": "Resources for taking your course online",
    "support_statement": "With philanthropic support, this book is used in <span id='adoption_number'></span> classrooms, saving students <span id='savings'></span> dollars this school year. <a href='/impact'>Learn more about our impact</a> and how you can help.",
    "adoptions": 14,
    "savings": 319253
}